Giving support
Deciding to adopt a socially responsible approach for your business is the first, crucial step and the following section provides some suggestions which may support you in making the transition from theory to practice.
Whilst this move can initially feel daunting, using these ideas will enable you to receive the full benefits of a socially responsible approach, and engage in an exciting and insightful - rather than traumatic - process!
Process
Involve employees
In order for CSR policies to be successful and sustainable, those participating in them must be engaged and involved from the onset.
- Ask staff for suggestions and input - what initiatives would they value or like to be involved in?
Employees are far more likely to be committed to a scheme that is built on their interests and values, and this, in turn, will inform their motivation, as well as their commitment to your organisation.
Look around you
Developing a CSR initiative can provide an excellent opportunity to review your current business policies and practices.
- Maximise the opportunity by integrating an internal audit with the design of a Socially Responsible initiative. This will also identify and highlight the business objectives and benefits of your approach.
Socially Responsible practices do not have to involve large scale initiatives or national schemes. Explore the opportunities within your local community.
- Is there a local organisation whose aims correspond with your own business' aims and objectives?
- Have any of your staff already demonstrated an interest in local charities or organisations that you could support?
- Are there any local organisations that could complement or support the service or product that you offer?
- Would any local organisations or charities provide a point of market entry for your business?
Decide on a form
Part of the appeal of Socially Responsible initiatives is the variety of forms which they can assume. Businesses are able to select an approach that is most appropriate for their objectives and capacities - and also have the opportunity to be creative, flexible and innovative.
- Seek external advice to explore the different types of schemes available in your local area.
- Talk to other businesses and see whether you could learn from their approach.
- Encourage ideas and suggestions from your employees.
- Be clear about the motivation behind your approach and the resources available to it.
If your business feels that supporting the community financially is the most suitable option, there are a number of ways that this can be pursued, including:
Giving Support Toolkit
